Apple Watch. The future of health is on your wrist.
A smarter, healthier, more connected life — designed to live on your wrist. Whether you want the most capable Apple Watch ever or a great-value entry into the lineup, we'll help you pick the right one.
The Apple Watch lineup
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Apple Watch Series 11
The most advanced Apple Watch.
From $399 S10 chip · Always-On display · Hypertension and sleep apnea notifications · 5G cellular option. Health, fitness, and connectivity at their best. Learn more -
Apple Watch SE 3
All the essentials. Less of the cost.
From $249 S10 chip · Crash and Fall Detection · Activity tracking · Family Setup. The Apple Watch experience at a friendly price. Learn more -
Apple Watch Ultra 3
Built for adventure.
From $799 Titanium case · Up to 42 hr battery (72 hr in Low Power) · 5G cellular · 3000-nit display · Diving and dive-computer ready. Built for athletes and explorers. Learn more
Not sure which Apple Watch?
We can help you decide.
Tell us what features matter most — cellular, advanced health sensors, screen brightness, battery life — and we'll recommend the right model, case material, and band.