Apple Watch. The future of health is on your wrist.
A smarter, healthier, more connected life — designed to live on your wrist. Whether you want the most capable Apple Watch ever or a great-value entry into the lineup, we'll help you pick the right one.
The Apple Watch lineup
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Apple Watch Series 12
A work of heart.
From $399 Most accurate heart rate sensor in a wearable · HRV every 5 min · Readiness score · Ceramic Shield 2 · Siri AI · 24-hr battery. Health at its most powerful. Learn more -
Apple Watch SE 3
All the essentials. Less of the cost.
From $249 Temperature sensing (new) · Sleep score · Siri AI · Fast charging · Crash and Fall Detection. The Apple Watch experience at a friendly price. Learn more -
Apple Watch Ultra 4
A battery you can't outrun.
From $799 Titanium case · Multi-day battery up to 45 hr Max · Most accurate heart rate sensor · Precision dual-frequency GPS · Dive-computer ready. Built for athletes and explorers. Learn more
Not sure which Apple Watch?
We can help you decide.
Tell us what features matter most — cellular, advanced health sensors, screen brightness, battery life — and we'll recommend the right model, case material, and band.